My name is Todd Farr and I’m a degreed multi-disciplinary Engineer & an avid outdoorsman looking to inspire people about the idea of weekend getaways in a van conversion, cycling and the art/craft of making/designing things.  I’ve been professionally designing products and equipment for the automated manufacturing industry for over a 15 years for companies like Nike ✔, Apple (VisionPro)  & Humane (AiPin) ❍ and while it’s still my main source of income - MOONRAKER Design Co & FARR Frameworks is my passion and creative outlet.  We relate to and empathize with the midnight DIY enthusiast following their dreams after hours.  We know what it’s like when you are too tired to continue after a long day at work, but something inside you drives you to keep learning, experimenting, researching & making.  Maybe it’s stubbornness, sheer will, or simply a desire to create - but it’s that same spark that drives us to create the most efficient, cost effective and thoughtful products we can produce.  We believe that by providing products that are a joy to use, improve productivity and that posses subtle surprise & delights we can help you succeed, be more efficient or at the very least bring an occasional smile to your face.   We believe that it’s the details that matter most and that thoughtful design requires patience, practice and a continued customer feedback loop to unlock and master.  We want to hear and be a part of your story. 

If you really want to know your city, your state, your country and your world - it must be explored & experienced on a bicycle.

Embrace the open road for every detour sparks the spirit of discovery.